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Inventive Labs: Web Problem Solvers

Inventive Labs is a web development house founded by Virginia Murdoch and Joseph Pearson. Our software laboratory is in an old ironworks in Brunswick Street Fitzroy, where Tim-Tams are usually in plentiful supply. If you have a taste for them, you should probably make a time to drop in and see us.

Though the laboratorial atmosphere is relaxed, we take our work seriously. We have many clients, some high-profile, some not, all great to work with. We build software for our clients that aims to be powerfully simple. If it’s a public-facing website, we craft it to high standards of navigability and accessibility. The success of any website is determined, not by flashy graphics, not even by a wealth of content, but by the experience of its visitors.

If we’re building a software application for a particular audience (whether it’s your staff, your customers or yourself), our fundamental focus is usability. We follow standards where they exist, because usability is often a case of recognising familiar analogs, but as inventors we’re not shy of breaking paradigms when we perceive a better way. The web is young, and there’s a lot of imaginably better ways.


The Labs is operated by:

  • Virginia Murdoch
  • Joseph Pearson

And is made awesome by:

  • Ally Long
  • Narinda Reeders
  • Toby Allder
  • Peter Haasz
  • Steven Occhipinti

Drop us a line