A few example Zhooks [22072010]

There is a storied tradition that file formats should be controversially pronounced. I’m pleased to say that Zhook is no exception. At the Labs, we’ve settled on “chook” as the standard verbalisation.

Which should clear up how chook, the little web app I just built, came by its dubious appellation. Chook provides a very simple Zhook Reading System, so you can now test your Zhook files. Upload them at ochook.org/publish.*

While I was doing that, Virginia was tenderly crafting the world’s second** Zhook, which you can read in chook. It’s Cory Doctorow’s For the Win, with some nice design touches.

You can also view it outside the Reading System, as an Ochook.

Of course we don’t actually recommend chook as an ebook reader — stay tuned for our Monocle-based platform. But if you’re interested in ebook experiments, well, Zhook is ongoing.

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* This service is only for testing your Zhooks, and I may in a few weeks or months or years decide to shut it down or clean it up without much warning.

** The world’s first Zhook was beautifully constructed by John of The Golden Grouse. It is Edward Lear’s little ode, The Quangle-Wangle’s Hat.

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